Glossary of Main Terms

Term	Abbreviation	Meaning
Cost Per Click	CPC	Cost-per-click (CPC) bidding means that you pay for each click on your ads.
Business Owner	BO	The owner of a specific business.
Search Volume	SV	The number that a search volume tool (such as SEMRush or Ahrefs) is showing for a given keyword search.
Lead Generation / Lead Gen	LG	The practice of creating leads (i.e. people who are interested in a service or product).
Search Engine Optimization	SEO	The practice of doing specific things to have your website, Google Business Profile, or other online listing show up higher in search engines such as Google.
Search Engine Results Page	SERP	This is all the results (i.e. websites, GBPs, etc.) that show up on a search engine after you make a query.
Google Business Profile [previously called Google My Business]	GBP [previously called GMB]	This is the maps listing in Google.
Google My Business [previously called Google Business Profile]	GMB [now called GBP]	This is the maps listing in Google.
Live Transfer	NA	This usually refers to when you are on the phone with a lead and you then dial and merge the call with a BO.
Screencast	NA	This is the short video you send to a BO prior to the zoom close as a way of preparing them.
Due Diligence [same meaning as Market Research]	DD	This refers to step 1, and is the practice of analyzing the market for given area and/or niche.
Market Research [same meaning as Due Diligence]	NA	This refers to step 1, and is the practice of analyzing the market for given area and/or niche.

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